And this is my application letter:
Lim Yi Wen Gail
Block XX Ghim Moh Road #XX-XX
Singapore 27XXXX
19th February, 2013
Block XX Ghim Moh Road #XX-XX
Singapore 27XXXX
19th February, 2013
Millward Brown Singapore
50 Scotts Road #04-01
Singapore 228242
(65)63232273
50 Scotts Road #04-01
Singapore 228242
(65)63232273
Dear Sir/Mdm:
I am a third year psychology undergraduate at the National University of Singapore, and I am writing to express my interest in the Quantitative Market Research (QMR) Internship as advertised on the company website. Millward Brown is amongst the most well established market research organizations worldwide as evidenced by its extensive clientele of global brands. A trusted name in the industry, it has impressed clients with its dedication to enhancing value and maximizing returns. I have long admired the success of Millward Brown and would greatly like to contribute to it. I will be available from May to August 2013 to participate in this internship.
I believe I am the right choice for the QMR Internship because of my benefiting educational background. As a psychology major, my degree has well equipped me with skills to understand and analyze the cognitive processes of humans, which will be useful in interpreting consumer behaviour and developing suitable recommendations. I have also been trained in research and statistical techniques, which are useful for data analysis and questionnaire construction. In addition, my solid academic records are a testament to my strong grasp of the knowledge that can supplement this field of work. This will definitely enable me to give of my best to the demands of the internship.
Beyond that, I have also had the opportunity to hone good project management and oral communication skills during my term serving on the students’ council in my junior college. I was the vice chairman of the freshmen orientation programme and through organising this and various other school events, I learnt how to manage a diverse team of individuals, as well as communicate ideas efficiently. Furthermore, my continued membership in a choir has taught me how to be a team player, instilling in me the ability to cooperate, facilitate and mediate. I feel that these are critical skills for a QMR intern because this job involves working as part of a team to serve clients. Being able to manage an account well and communicate effectively is important for convincing clients of the credibility and superiority of Millward Brown, which will contribute to the growth of the company.
With its strong global presence, I believe that there are few better places than Millward Brown from which I can broaden my horizons and gain valuable experience about the marketing research industry. I am highly interested in the QMR internship and would greatly appreciate an interview. I can be contacted via my mobile at (65)9XXXXXXX or by email at limyiwengail@hotmail.com. Thank you for taking time to review my application and I look forward to a fruitful internship at Millward Brown.
Yours faithfully,
Gail Lim (Ms.)
Gail Lim (Ms.)
Hi Gail,
ReplyDeleteYou have written a very well crafted, professional cover letter. I am unable to access the link to view the job scope but having worked at a rival company and from your letter, I guess they will be looking for someone who has strong analytically skills, able to communicate and understand both clients and consumers well and can work well in a team.
Reading the first paragraph, I get the impression that Millward Brown (MB) is a well-respected company. Clearly, you showed why you admire MB and know the expectations of joining the company.
In the body of the letter, you successfully linked your studies and soft skill experience to the requirement of the job. Reading this gave me the assurance that you have the right tool set for the job.
Lastly, you closed well why re-emphasizing why MB is a great company to join.
One area that I felt you could add to further convince the reader is to include why you are interested in market research. Maybe you could say that you are interesting in keeping up with the latest consumer trends or somewhere along these lines.
Nevertheless, this is an impressive letter and I am sure whoever reading this will certainly be convince that you have the right skills for the internship. (:
Hey Dwayne,
ReplyDeletethanks for your comments! I really wanted to incorporate your advice but I wasn't entirely sure where to work it into my cover letter which is already testing the limits of the page space as it is! But I realise that that would be a good thing to put into the cover letter because sometimes it isn't just all about your academic work, your interest in the content of your work definitely plays an important part as well.
Thanks again! (: